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KCRG-TV9 Your 24 Hour News Source Mobile Site: http://m.kcrg.com |
The pictures speak for themselves: ABC affiliate, KCRG-TV9 in Cedar Rapids Iowa built out a much improved brand experience for their mobile audience than their standard desktop site provided on mobile.
In addition to building out a good-looking and sophisticated mobile site that includes live imaging for Doppler weather, the KCRG-TV9 team put their site to work for them by selling local sponsorships.
Using a 3rd party mobile ad server, they are able to serve sponsor banner ads to the very top of their mobile site. But their sponsorship didn’t just end there – KCRG-TV9 used the remaining sites in their plan to build campaign landing pages for those ads. Using the remaining sites in their plan, KCRG was also able to build out some nice mobile sites for local businesses that were interested in mobile, but perhaps not quite ready to build their own mobile sites.
KCRG-TV9 also included the sponsor’s RSS feed on their site – yet another creative way to add value not just for their sponsor, but for their own mobile site as well. Using the Custom CSS tool, they changed the color of the sponsor’s feed so that it would “pop” on the main page.